Blog / Naming Systems

Developing Brand Naming Systems — 

Most organizations, large or small, will have multiple products, in their brand portfolio, the result of organic growth, or acquisition.

For clients with complex brand portfolios—whether products, divisions and acquisitions—we create organizing concepts that result in effective naming systems. These naming systems reduce friction, save time and cost and present a coherent brand portfolio to employees, customers and investors.

The result is a clear, extendable brand naming strategy that guides policy development, saves time and cost in naming new or acquired brands, and presents a coherent brand portfolio to customers and investors.

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Sticks and Stones aside, a Bad Name can REALLY hurt you.

We have a successful track record for creating compelling names and cohesive naming systems. Names like Adobe Acrobat and Nissan for example.

Post-Production in a Post-Covid World

Working from home is great when you can, but what happens when you need to produce something? How is our new socially distant reality changing production—namely shoots, talent, editing and even craft service. All aspects of production are evolving and 2x4 is leading the way with new innovative, collaborative production processes.

Production Process