Blog / Naming Systems

Developing Brand Naming Systems — 

Most organizations, large or small, will have multiple products, in their brand portfolio, the result of organic growth, or acquisition.

For clients with complex brand portfolios—whether products, divisions and acquisitions—we create organizing concepts that result in effective naming systems. These naming systems reduce friction, save time and cost and present a coherent brand portfolio to employees, customers and investors.

The result is a clear, extendable brand naming strategy that guides policy development, saves time and cost in naming new or acquired brands, and presents a coherent brand portfolio to customers and investors.

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