Work / Wrangler
A brand that is actually a real brand.
(You know, like on a branding iron.)
Wrangler —
We've worked for Wrangler for 24 of our 25 years. (That about says it all.)
9,060 days and counting = countless stories —
We could literally build an entire website to house all of the work we have done for Wrangler over the years. We've done everything from brand modernization to brand architecture to redesigning their logo to countless advertising campaigns. But other than our mothers, we imagine few people would want to see all of that.
So, we have selected a sampling of some of our favorites and are happy to present them below.
*
For us, it all started 25 years ago when we created the iconic “Wrangler Leather Patch” logo.
Cowboy Wisdom
After spending as much time as we have hanging out with real cowboys, you learn a few things about their wit and wisdom. And out of these experiences came this campaign we affectionately called "Cowboy Wisdom".
In fact, we know the western lifestyle so well our founder, David Stevenson, even wrote a book called—you guessed it—Cowboy Wisdom. (You can buy it on Amazon HERE.)
Here are a few of the TV spots from this campaign:
