Work / NPR / WBEZ
NPR / WBEZ 91.5 FM —
National Public Radio is a brand that survives through the local delivery of their radio product. And WBEZ in Chicago serves one of the nation's largest local public radio markets. So, a successful marketing strategy for WBEZ is paramount to NPR's continued success.
We were delighted to be their agency for a new rebranding and repositioning effort designed to validate loyal listeners, find new audiences, showcase a new format and garner donations to keep the network running.