Bold Hearts. Brilliant Minds.

UC Riverside — 

UC Riverside is one of the country’s fastest rising universities, by many measures. UCR has achieved enviable rankings for the diversity of its undergraduates, its percentage of first-in-family students, and the upward economic mobility of its graduates. At the same time, it continues to elevate its important contributions to academia across the humanities and sciences. We were fortunate to partner with UCR at this exciting time in its journey to becoming one of the most sought-after campuses in the UC System.

The challenge presented at UCR in 2022 was to express the differentiating and relevant characteristics of the campus that drive this amazing progress and growth, and to reach key audiences including students and prospects, faculty, staff and alumni with an inspiring message that would encourage interest and participation.