Work / Paslode Tools
The most powerful nail gun in the world is fun to advertise, but using it is way more fun. And that's what we were focused on—getting Paslode's tools into the hands of carpenters because our research proved that if they tried it, they bought it.
We utilized advertising, promotions, events, in-store merchandising and construction site visits to promote trial.
Today, we are proud to say that Paslode is the number one nail gun in the world. (And still really fun to use!)