Work / Navigon

Selling Reality.

Navigon — 

was huge in the UK. In fact, they were Europe's #1 GPS device. But when they came to the States, they were virtually unknown. So, they hired us to launch the brand. And since their platform was the first ever to actually show real roads rather than just lines on a map, our path to a strategy was well mapped out. #SeeWhatWeDidThere?