Accelerating Sales

Big Machine Music City Grand Prix — 

Music City Grand Prix is a downtown Nashville Indy Car street race that blends racing, music, food and culture into one weekend.

After a strong debut, momentum slowed. Ticket sales dipped and the challenge was clear: reignite demand beyond core racing fans.

So we positioned it as more than a race—a full Nashville experience—targeting race fans, music lovers, foodies and families with tailored creative for each.