Work / Koops'

This one just makes us hungry.

Koops' Mustard — 

We will admit, we did not know that Koops' was the best mustard on the planet. But then they hired us to help rebrand and reposition their delicious mustard. Now that we know how awesome their mustard tastes, it's pretty easy to sell it to people.

We began with a complete redo of their brand—new logo design, all new packaging and a new website. Then we turned our attention to advertising, in-store merchandising and eating a LOT more mustard.