Work / Fuelbox
Unicorns. The Tooth Fairy.
Saving truckers on fuel costs.
Fuelbox —
Truckers have a very high BS meter. Which means you can't just "promise" them that your revolutionary, technically innovative product will save them on fuel costs once it is added to their truck. No, you have to prove it. And then prove it again. And again. This campaign did just that. (And no unicorns were harmed while doing so.)
