Work / DePaul University
DePaul University —
Chicago is known as a "roll up your sleeves and get things done" kind of town. Fortunately, the city's premier university is also well known for their "hands-on" approach to education. As a purposeful part of the curriculum, DePaul students actually learn by DOING. So, when we were hired as their agency of record, we created a three-year campaign with a tagline focused on exactly what makes them unique:
HERE, WE DO.
Getting it DONE.
This campaign has been one of Chicago's most dominant in the last three years, saturating outdoor and digital with a seemingly endless number of executions. If it was available, our media team made sure we had a creative execution on it.
The result has been a dramatic increase in brand recognition but, more importantly, a unique position that clearly defines the value proposition for incoming students and parents.
Extending the Campaign —
Two by Four's Design team also took the tone and look of the campaign into all aspects of marketing for DePaul—everything from direct mail to collateral to campus transportation.