Work / CBOT

Rebranding an icon.

The Chicago Board of Trade Building — 

Some buildings become iconic by defining a city, a skyline or an industry. The CBOT Building does all three. And when it came time to rebrand and refresh this Chicago landmark's image, we jumped at the chance.

Branding the Building

Our first task was to give the building a refreshed logo and logo system.

Below are some iterations of this process.