Work / Atkore
When Tyco International first approached us, they were a diversified, global company that had brought all of their commercial building products under one parent brand. The challenge was, they needed a name for that brand and the subsequent marketing to align their “house of brands” to the parent brand.
INSIDE THE WALLS —
All of their brands are “at the core” of a building. So, we named the parent company Atkore then designed their logo and realigned the many product brands in their portfolio under a new naming system. We then designed and produced their corporate identity, websites and all marketing materials for each distinct brand.
Today, every Atkore product brand is the category leader in their respective markets.