Name: Two by Four
Price range: $

Sawdust

From Raw Data to

Real Time Growth

Sawdust is purpose-built for mid-sized and challenger brands ready to act like category leaders without spending like them. It’s a living blueprint for growth, a way to transform messy, multi-source data into actionable strategy, creative inspiration, and measurable outcomes.

Sawdust connects real-time insight with real-world execution, helping brands scale smarter, move faster, and market with confidence.

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Why Sawdust

At Two by Four, we believe strategy isn’t just a plan; it’s a platform.

Sawdust helps brands go beyond “what happened” to understand what to do next, turning first-party data, third-party signals, and human intuition into creative decisions that drive results.

Who It’s For

Built for brands who:

Want to compete at the next level without adding overhead.
Need to make every dollar count, focusing on predictable, scalable growth.
Value partnership and high-touch support from a team that acts like an extension of their own.

What Sawdust Delivers

Sawdust provides real-time data, human insights, and creative fuel—in one single platform. When opportunity knocks, you don’t have six months to build a plan. Sawdust is pre-engineered for action.

Fueling growth without growing overhead.

Monitors brand perception, advertising awareness, and purchase funnel metrics in real time so brands can adapt quickly to market shifts, perception changes, or crises.

Turning brand health into brand wealth.

Measures brand momentum and “heat” to spot cultural traction early, helping clients stay ahead of consumer sentiment.

Building dimensional portraits of audiences.

Builds dimensional audience portraits, revealing motivations, habits, and creative triggers that drive action.

Applications of Sawdust include:

Behavior-Based Personas

Real-time, data-driven audience segmentation, powered by over 20 billion consumer data points.

Messaging Frameworks

Custom messaging that connects emotional drivers with decision-making moments.

Go-to-Market Plans

Clear, flexible activation plans that evolve with real-time learning.

Real-Time Insight Reporting

Always-on insight across awareness, intent, and loyalty metrics.

Quarterbacked by Human Strategy

Every insight stream is led by a team that knows your business, not just your data.

From day one, Two by Four grounded their approach in a deep understanding of our brand, providing actionable frameworks that aligned our internal teams and drove consistent execution. – Nascar

We successfully made the shift from chasing opportunity to building with intention. Two by Four delivered a data-powered strategic framework that aligns daily decisions to long-term purpose and growth. Now we can deliver the right message, to the right people, at exactly the right moment. – Toninno

Our greatest challenge centered on relevance—translating connection into action, and action into advocacy. Through Sawdust’s process, Two by Four gave us the data, the strategic clarity and the audience intelligence to meet that challenge through a framework we can activate with confidence. – Shedd Aquarium

Let’s talk about how to make Sawdust work for you.

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