Strategic Planning Advertising Digital Video
The workingman can be a tough customer. You don't really market to working men and women as much as you show that you know them and understand the values that they hold dear. We understand what drives them, the brands they love, and—more importantly—why they love them. Which is why VF Imagewear came to us with their new line of professional workwear apparel.
Embracing the power of 'roll up your sleeves' work, we launched a brand that celebrates the spirit of the workingman and we continue to help grow Wrangler Workwear into a notable line of professional workwear.