Strategy Advertising Website Design & Development Media Planning & Buying
Healthcare is expensive, confusing and incredibly inconvenient. Patients simply want to get better when receiving care, and often are unaware that they have options when it comes to receiving the best care at the best price. Smart Choice MRI offers MRI scans at 5x less than the industry average, with convenient locations and results given by Cleveland Clinic radiologists. To get the word out, we created a campaign that challenged people to push back against a system that doesn’t always have their best interests at heart, and to remind them that they have the power to make a choice when it comes to healthcare. The campaign ran throughout Chicagoland, Wisconsin and Minnesota.
The campaign was also customizable to specific audiences. We created a Direct Mail program aimed at long-distance runners. Targeting both influencers and runners themselves, we highlighted specific running injuries that could be detected and prevented through an MRI, and then pushed them to one of our several WI, IL and MN locations.
To take our message to the streets, we created a bus wrap featuring “scanned” passengers sitting in the windows, with fully-wrapped branding and messaging. "Next stop: The cure for the overpriced MRI.”