Strategic Planning Advertising Video
We spent eight years as Grainger’s agency of record, helping to position the brand as the leader in facilities maintenance supply. Over that time, Grainger grew from a three billion dollar company to a six billion dollar one, all with the simplest of strategies: focus on your customers and support them every step of the way.
Our challenge was to make customers aware of the wide variety of products that Grainger sells, and the efficiencies they could gain, by consolidating their MRO purchases with Grainger. The partnership paved the way for Grainger’s first ever national brand campaign titled “Hand Delivered.”