Strategy Advertising Social Media Media Planning & Buying
Original Joe’s is the go-to spot for people in Western Canada looking for great food and drinks in a laid-back local setting. Though already a beloved brand, they were in need of an overall brand refresh, as well as help in integrating all of their marketing assets, including their social media platforms. We developed a campaign that highlighted the fun, genuine, down-to-earth personality of the brand, and reminded people that Original Joe’s is always “Down to earth, and down the street.”
To bring in the brand to life in social media, we created mini-campaigns to help bring the life in unexpected ways. “True Originals” took a fun, quirky approach to celebrating the pioneers who invented some of our favorite social customs of today.
We also needed to feature the amazing food and drinks that Original Joe’s in known for. Combined with mouth-watering photography, we gave our followers a “Tale of the Taste,” writing captions that expressed a humorous, or unexpected story behind the serving.