Are you a Public Relations Renaissance man (or woman)? Can you keep several balls in the air at once – not to mention a few chainsaws? Do you strategize like a 5-star general? Then maybe you’re the PR star we’re looking for. Two by Four needs a PR Director to design and implement public relations strategies that deliver the right message, through the right media, at the exact right time. If you have an in-depth knowledge of strategic planning – and creative, innovative ways to get significant, measurable results across multiple markets and demographics – give us a shout. If you know how to build and strengthen our clients’ brands, raise awareness, and increase profitability, hit us up. If you have new business engagement capabilities, build relationships and partnerships, want to grow our PR business externally (and department internally), and know your way around different social networks (including Facebook, Twitter and Instagram), contact us. We’d like to send out a press release about your imminent hire.
- Provide strategic direction for integrated communications to promote brands internally and externally across multiple regions and demographics.
- Responsible for internal and external communications including (but not limited to) press releases, blog posts, newsletters and social media.
- Develop and maintain an efficient, profitable PR department that helps further the business goals of the agency and agency clients.
- Develop systems and procedures within the department to effectively and efficiently serve its clients.
- Develop an understanding of the agency’s accounts and clients in order to add value.
- Managing social media programs and tracking results.
- Ensure brand consistency across all efforts.
- Quality assurance of all content, ensuring projects are on strategy, meeting client expectations, delivering on business objectives, and executed accurately and according to timelines.
- Provide Public Relations counsel to the agency and its clients.
- Support new business initiatives.
Qualifications/Skills Required for this Position:
- Be knowledgeable beyond public relations. A working knowledge of advertising and media, sales promotion, and direct marketing is key to the director’s ability to provide leadership for new business development between the two sides of the agency, and to the agency’s ability to thoroughly integrate marketing communications plans.
- Be an entrepreneur. The director must be able to develop new business, interact with the highest-level clients, and be creative in developing new services to offer clients.
- Be a leader. The director must have a vision about where the department is going, and that vision must dovetail with the agency’s strategic intent.
- As the department’s leader, the director leads by example in the areas of self-discipline, hard work, empowering others to do their best, and recognizing and rewarding hard work.
- Be a consultant. The director consults daily with agency/coworkers on issues both complex and simple, adding value by bringing experience to and good ideas about the process of doing business as well as about the work itself.
- Be a counselor. The director is the senior public relations counselor with experience in all aspects of the discipline, and serves as the agency’s key public relations strategic and creative planner. In this role, the director must be able to synthesize information, and develop insights into the clients’ business problems.
- Be persuasive. The director must be sensitive to what clients want and need, have the instincts to discover what clients will find valuable and appropriate, and be able to get clients to want what the agency has to offer.
- Be a good manager. The director must be able to organize the work of the public relations department. As a member of the directors group, he/she must also be a significant contributor to the business of managing the entire agency so that it is living up to its vision and plans.
- Have good judgment. The director must be able to grasp complex issues quickly, and make the right recommendations to clients who are facing a crisis.
Performance and Accountability Measures:
Grow the business and grow with the business.